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Adam Goucher
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Guerrilla Marketing for Community Events: A Toolkit for the Budget-Conscious
Most guerrilla marketing tactics cost next to nothing — but they only work if you know why you're doing them and have somewhere worth sending people.
What's New - 2026-04-06
Email Subscriptions, Multi-Organizer Events, Mailing List Signup, and Info Cards. *Phew*
The State of Canadian Roller Derby. (And a new guide to help market across channels)
While it appears Roller Derby is shrinking, it probably has right-sized. But intentional marketing across channels could solidify it more.
How I Accidentally Went From Roller Derby Referee to Event Discovery Platform Creator
When something needs to exist, sometimes, you have to build it yourself
Who Decides What Events 'Count'? The Hidden Cost of Gatekeeping
Community event calendars should be maintained by the community, not controlled by gatekeepers.
The 5-Minute Marketing Boost: Why You Should List Your Event in Multiple Places
Listing your event across multiple channels takes minutes but compounds your reach exponentially.
Why Your Community Deserves Better Than Facebook Events
Your events deserve to be discovered by people actively searching for them—on the open web
What's New - 2026-01-12
The focus of last week was to start paying back a bit of testing debt. So lots of little things this week, primarily bug fixes.